Blockchain for marketing and Age of Blockchain Marketing


Blockchain for Marketing 



Blockchain technology is one of the essential support systems for the automotive industry and has the potential to deliver high-end solutions. Blockchain technology is the streamline process in the automotive industry and manages all regulatory and compliance approvals in a more efficient and easier way.

Blockchain technology is one of the fastest growing technologies and it helps and supports the future creation of the automotive industry. By 2025, it is expected that the automotive industry will spend 0.6% of total IT spending on blockchain technology. Blockchain technology is applied in the automotive industry in a number of applications such as supply chain management, proven and tracking, leasing, insurance and other business processes.

The automotive industry is huge with a wide range of companies and organizations involved. It is considered one of the most important economic sectors by revenue and production. 


Now-a-days, many automotive companies are interested in blockchain to create more efficient workflows and supply chain management. One of the major challenges with supply chain management is the record in the automotive sector due to systems such as fax, spreadsheet, email, phone call and paper. Blockchain supply chain technologies help overcome these challenges. In addition, a lot of cases stem from the supply of counterfeit parts from traders and construction. 


As recently as January 2017, the largest seizure of counterfeit spare parts was found in the Emirate, with the Abu Dhabi Department of Economic Development (ADDED) seizing more than 500,000 pieces worth Dh15 million. 


This possession of counterfeit spare parts from several major global vehicle brands has prevented a potential threat to the safety of drivers and other road users in the UAE. In the automotive industry, not only the price of vehicles will be devalued in counterfeit parts, but more importantly it will also compromise driver safety.







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